Our Story
Founded in Dubai in 1971, BinHendi Group has built a legacy shaped by entrepreneurship, vision and an instinct for excellence.
For more than five decades, the Group has introduced distinguished international brands to the region, forging enduring partnerships and developing a deep understanding of the Middle Eastern market.
Today, BinHendi Group brings together a diverse portfolio across real estate, fashion, hospitality, food & beverage, healthcare, distribution, technology and e-commerce.
Rooted in its heritage and always looking ahead, the Group continues to evolve, creating new opportunities, meaningful partnerships and exceptional experiences across the UAE and the wider region.
Our Brands and Partners
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A Journey Of Firsts
Mr. Mohi Din BinHendi
It all started with a simple dream; a dream to get the best from all over the world to Dubai, a city that was right at the cusp of booming. Frustrated by the lack of shops Dubai offered in those years and unable to buy quality apparel locally anywhere, BinHendi started his first enterprise. He brought to UAE the first Pierre Cardin boutique in 1973. This was at a time, he explains, when Dubai was still just a town where not even a book shop existed. And thus, the doors to quality products and luxury opened for Dubai via BinHendi Group.
“At that time, I could see that Dubai had no store where people could really go and buy good clothes. Dubai was small and whatever we did at that time was one of a kind. When I opened my Pierre Cardin boutique, it was the first stand-alone boutique in the Middle East for Pierre Cardin. And BinHendi Group has since established over 75 brands that have touched millions of lives.” – Mohi Din BinHendi.
What's New
Our Group Strengths
75+
Brands
55
Years of Rich Heritage
2,000,000+
Lives Touched
25+
Homegrown Brands
Partner With Us
As the business landscape continues to evolve, so does BinHendi Group. With a forward-looking approach, we continue to explore new opportunities and partnerships across real estate, fashion, hospitality, food & beverage, healthcare, distribution, technology and e-commerce.
We welcome partnerships that share our ambition for long-term growth, innovation and meaningful impact.
Interested in building what comes next with us?
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Digital
Be a part of BinHendi
At BinHendi Group, we value people who take ownership, think boldly and act with purpose. Our entrepreneurial culture gives individuals the freedom to lead, grow and make a meaningful impact.
For those with ambition, opportunity has no limits.
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